If you are wondering why you should invest in a business in today's economy that focuses on the senior market here is your answer.

The US Census tells us that statistics show the senior population grows every year by 36.3 million! It is projected that the senior population will increase by 147 percent between 2000 and 2050.The US population as a whole is expected to increase by only 49 percent during the same period.

Senior issues, needs, care, and concern are in the forefront of our news and business industries today. Financial, health, and care of our seniors are making headlines every day. That’s why more and more businesses are geared toward meeting the senior needs in our communities. With the senior population increasing at this fast pace, we are committed to put the proper tools in place to meet their needs.

Seniors Today does just that! We offer a bi-weekly newspaper that is packed with updated, on-going useful information to our seniors. Now publishing for 20 years, we are the newspaper the seniors seek out every other Friday. Even in a depressed economy, the business of 'taking care of our seniors' continues to rise. Both readers and our advertisers have declared our newspaper a valuable resource for our seniors.

Here are some other statistics:

• According to Selling To Seniors, a monthly marketing report, people 50 and over control 77 percent of all financial assets in the United States, own almost 50 percent of all credit cards, and account for more than 50 percent of discretionary spending power.

From Those Were The Days to These Are The Days here are the numbers:

• Someone turns 50 years of age every six seconds.

• 55 million people in the U.S. are over 55 years of age and 34 million are over 65 year sold—and that figure will
double by 2030.

• Median age in the U.S. today is 43. By the year 2014, the youngest baby boomers will be 50 years of age and
the oldest will be 68.

• People over 50 account for 43 percent of all U.S. households.

• By 2020, the senior population will number approximately 115 million.

• The current senior population possesses over $900 billion in spending money.

• Nearly a quarter of householders aged 65 to 69 have a net worth of $250,000 or more.

• Seniors spend more than $30 billion on travel each year.

In summary, Seniors Today not only affords you the opportunity to own your own business (where you can work from home), but we enable you to provide support and resources to, as the statistics show, a population that will continue to grow by leaps and bounds for years to come.We offer a consistent, quality publication, and offer the best prices for advertising.There is no better value for the money.

In addition to becoming a member of the Seniors Today family and achieving great financial success, you will have the personal satisfaction of being recognized in as a leader and advocate for the seniors in your community.

So take a moment to review all of our franchising information and consider moving forward... living your dream of owning your own business!

Sincerely,

Bonnie Schillinger, President

Senior Today

**This is not an offer to sell a Seniors Today franchise.A franchise can only be offered through the Seniors Today Franchise Disclosure Document.**